Even though there are many product divisions with many problems, the Coca Cola company manages to solve those problems by thinking and making decisions together as a corporation. Coca Cola’s many products for diverse people are derived from the divisions’ same R&D, and controls by headquarters’ effective expertise. By coordinating with the divisions, the Coca Cola company controls its related products. Muhtar Kant, CEO of the company, is known for his expertise in managing Coca Cola companies around the North-Asia, Eurasia, and the Middle East Group from 2005 until early 2006. He manages the operations across the country, and diverse geographic regions coupled with his science degree in Economics from Hull University, England, and a master of science degree in administrative sciences from London City University. Muhtar Kant’s corporation with Atul Signh, CEO of the Coca Cola company in India is remarkable. Back to a few years ago, the Coca Cola company in India was not a success. But with its emphasize on the strategic planning, human resources and marketing to develop corporation between divisions, Coca Cola’s ROI and the return of the customers’ loyalty became high.
For those first days, Coca Cola’s divisions in India were not strategically and financially under controlled. According to the Indian Janta Party’s Foreign Exchange Regulation Act, the Coca Cola Company was demanded to give up forty percent of the company’s holdings and reveal its secret formula. Coca Cola left India for a while; however, it started establishing the company in India again, in 1993, with the financial control, by investing over one billion dollars. Strategically, Coca Cola controlled producing Indian customers-friendly soft drinks such as Thumps UP, Limca, Maaza, Citra, and Gold Spot. Coca Cola used the local products, local employees, and local R & D while cooperating with every division. Coca Cola’s market in India created jobs for people in India. Coca Cola, moreover, marketed in India emphasizing the target areas — rural areas, lower class areas, and upper class areas by innovating diverse bottles of coke. Its’ corporation with Indian culture, to some extent, created the life and work sustainability of India’s employees.
Coca Coal cooperated not only with employees in India but also with India Government, and local communities for the environmental changes. Overall, the Coca Cola company crossing the borders to reach to its customers with the corporate governance strategy became the noticeable triumph among the divisions.
Strategicworld 